Frequently asked questions

What is Underdog?

Underdog is open to anyone who has a business idea they want to develop.

Underdog is a startup incubator designed to help first-time and experienced entrepreneurs develop their business ideas and bring them to life.

If you’ve ever thought of starting a business, we are here to help demystify the process.
We look for anyone who is ready or thinking about taking the leap in starting their own venture.

Our courses are a great way of dipping your toe in the water and figuring out if life as a founder is for you.
In our experience, you’ll be able to make that decision pretty quickly!

Our past graduates have ranged in age from 18yrs - 59yrs.
They’ve come from a range of backgrounds and industries. Some have been students on a gap year. Others have been full-time professionals with executive-level roles.

No matter your background, Underdog is for you.

What programmes do you offer?

We offer two in-depth programmes, taking founders from day zero all the way to revenue generation. 

- SPARK - Zero to One: Refine your startup idea to test with a specific target audience.

- PROVE - One to 1K: Prove your target customer will be prepared to pay you for your idea before you launch.

Admission in all programmes includes access to a community where participants can connect with like-minded founders and get feedback on their progress from peers.

What if I want to try before I buy?

You can access our ‘Find Your Why’ module for free Here

This free programme will give you an invaluable insight into your motivations for becoming an entrepreneur.

Additionally, you’ll learn how we work with our founders, our style of venture building, and the types of assignments you’ll be expected to complete in the paid programmes.

Why should I join?

Speed: You can launch a validated startup idea fast!

Results: 75% of past graduates have generated revenue by the end of the PROVE programme.

Join an active and supportive global community of founders.

Retain 100% of the equity in your business, without the need to give up any of your shares.

Resources: Templates, tools and know-how are shared with you for free.

Underdog is run by Mike & Steve. 
Between us we have over 20 years of experience in startups as founders, senior operators, advisers and venture investors. We’ve raised millions of dollars for our own ventures and others, and ultimately we have been around the block many, many times. This means we’ve made the mistakes on our time and dime so that you don’t have to.

Hundreds of startup founders have benefited from our support over the past few years alone, and the Underdog programmes represent the synthesis of their learnings and ours.

What is the time commitment?

Our programmes are designed to be completed at your own pace, in your own time.

Each module within SPARK and PROVE includes assignments for you to complete.

All the assignments have been designed to help you in your journey to launch your startup through progressive action taking.

You may also benefit from investing additional time in building your business over the course of the programme.

We have designed all our programmes to be flexible and work around your existing schedules. 
Many Underdogs have completed the course while juggling full-time employment, family and social commitments.

Will I meet other founders?

Yes! A huge part of Underdog is our community focus.
You'll work alongside and meet many founders within Underdog.

Okay, got it. This programme must be expensive, right?

No, our programmes are £199 each, but on sale for a limited time for just £99. 

There is also a package discount, with both programmes available for a limited time only for just £149.

Some similar courses cost £500, £1,500 or even £10,000+.
Why is this so cheap?

Absolutely right, and we’ve had Underdogs tell us that our programmes are better.
Are we crazy? Maybe a little… 

We have done our best to keep access as affordable and accessible as possible for founders from all backgrounds, while still ensuring that you stay committed and accountable by virtue of having invested in the course(s).

What won’t I get that I would in more expensive courses?

You won’t get expensive print-outs of all the material nicely packaged and shipped out to you - we are an online-first accelerator and all your materials are available for you to view on-screen and print out if you so wish.

You also won’t get any hand-holding from our team. Our courses are designed to be self-guided and self-paced. With thousands of students in our courses, we cannot provide 1:1 support via email or calls.

Ok...but it worth it?

We’ve spent hundreds of hours working on the programmes & providing the best resources, so you don't have to. 
Our 20+ years of combined startup experience is distilled into these programmes, ready to help you build your venture starting TODAY!

We’ve designed the courses to be actionable. If you are just looking for a book to flick through and leave on your bedside table, this is not for you. Our courses are video-based with a system that you can follow again and again, as you build out your ventures. 

Do I get lifetime access?

Absolutely. You can access any programme you purchase for as long as you'd like with no extra payment.

What if a programme is not for me?

Underdog programmes are intense and we expect all participants to put in the work. We cannot build your business for you (otherwise it would be our business, not yours).

We have designed all programmes to be flexible and to account for any temporary changes in life circumstances.

You will have lifetime access to any programme you join, so you can come back to the sessions at a later date if you decide you need to take a break.

Ok, what do I do next if I want to enroll?

Visit the programmes page here to get started

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